100% organic cotton underwear

s o f t

      on the hand,

to  the  eyes,       and a feel that

f        o                t         s
       l        a
crafted as        l o v i n g l y
         &        e t h i c a l l y
        as        h u m a n l y

       Intimate goods
for  the
            ways of
the body

nice things people have said...

"And to do all that just by wearing simpler, healthier underwear? It’s a radical idea."


"...bringing these very personal, beautiful parts of your body and your everyday life to a safe place, which to shira means being able to talk about your body without fear or shame."


"The line, made in New York with Japanese cotton, focuses on function over frills."